HOKA: FLY HUMAN FLY
The Hoka Difference
While the minimalist trend was in full frenzy, we were winning mountain trail races and ultra-marathons in our crazy-looking shoes. The smirks at midsoles twice the thickness of other running shoes soon turned to "ahas", as runners tried HOKA and felt the difference. Light and surefooted during a race, with more cushioning at the end, HOKA makes runners feel like they’re gliding over the ground.